Mike Daniels is in his 12th year with the conference office. Daniels' primary responsibilities include operation and coordination of the conference championships as well as marketing the conference's 18 sports.

Daniels coordinates the conference's television and basketball tournament marketing program and promotes the tournament to Big West constituency groups. He also assists with the sponsorship efforts of the conference and produces the Big West Tour.

In addition, Daniels serves as the operating manager for the Big West Basketball Tournament and is the tournament director for the cross country, golf, women's water polo and track championships. He also directs efforts in game management for the Big West's round robin sports and is involved in the conference website and information technology.

Prior to joining the Big West, Daniels was the assistant SID at the University of San Diego (1995-98), worked as the media relations director for the Rocky Mountain Athletic Conference (1994-95) and worked in the UC San Diego sports information office (1991-94).

A native southern Californian, Daniels received his MBA from San Diego State University in 1997. He graduated from UC San Diego in 1993 with Bachelor's degrees in Communications and Political Science.

Daniels and his wife, Julie, live in Aliso Viejo with their sons Zachary and Matthew.